Google Will Penalize Non Mobile-Friendly Sites on April 21st

Users are accessing your company's site via their mobile devices now more than ever. Paypal recently announced at this year's Arizona World Usability Day that 25% of their users are accessing the company's website on their iPhones, iPads, Android phones and other mobile gadgets. That is a huge number of users, one you probably see echoed in your own site's analytics, which is why Paypal embarked on a full mobile-first site redesign.

Google Search Results and Mobile-Friendly Site Design

Google announced that they are tagging sites that are mobile friendly which will affect your SEO rankings.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Google has created a Mobile-Friendly Test where you can see if your (and everyone else's) website passes the following list of criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Does Your Site Pass the Tests?

If you want to make sure that your page meets the mobile-friendly criteria:

My Site Failed... Now What?

Did your site pass the tests? If so congratulations to you and your web team! If your site failed to pass the tests you should be concerned, but it isn't a reason to panic. Many great companies haven't had the resources or knowledge required to make the needed changes to their sites. It requires a complete restructuring, redesign and rebuild of a website in many cases, so it takes time and talent to accomplish.

53% of sites belonging to the top places to work in Phoenix (according to the Phoenix Business Journal failed to pass the test. Some of the companies that failed are a little surprising.

Google will begin ranking pages for search result placement based on the friendliness of your site on mobile devices on April 21st, which gives you less than a week to get your sites updated.